Company: Type Monkey
TypeMonkey (TM) is a type foundry with a strong creative team pushing out up-date typefaces on their website that are for sale through a subscription.
TM is launching a new campaign to advertise their fine typefaces for professional designers. They need a poster with fun & creative themes highlighting their professional brand and ever-evolving collection of diverse fine fonts.
They will deliver this poster digitally and physically requiring both CMYK & RGB versions.
Desired Response: to catch the attention of professionals who might need hi-performance typefaces. The digital poster will be linked to their website, hopefully bringing in a higher visit & conversion rate. The physical poster will be posted on college campuses, coffee shops, and around busy downtown areas to catch the eye of professionals who might not have social media.
This poster will be done with a post-modern design with a sleek finished look.
Budget: This project is quoted at 30 hours X $30 per hour $900 total.
Due: Tuesday, January 29th
Due: Tuesday, January 29th
SPUR - A small, pointed projection found at the end of a stem or stroke of a letterform.
X-HEIGHT - The height of lowercase letters, specifically the lowercase x, not including ascenders and descenders.
CAP HEIGHT - The distance measured from a baseline to the top of capital or uppercase letterform.
CLOSED COUNTER - An area fully or partially enclosed by a bowl or a crossbar of a letterform.
VERTEX - The lower point of a letterform where stems of a character meet to form a junction with an angle of fewer than ninety degrees.
BAR - horizontal element connecting two vertical or diagonal stems or strokes of a letterform,
FORK - The intersection point within a letterform where one stroke splits into two strokes
OVERSHOOT - The rounded or pointed feature of a letterform which extends slightly over a baseline, x-height, or cap line to optically align with another letterform
BRACKETED SERIF - A continuous connection between a stem and a serif.
HAIRLINE - The thinnest of line weights that can be reproduced in printing.
LIGATURE - A stem or stroke that connects two or more letterforms together that form a ligature,
WEDGE TERMINAL - triangular-shaped serif or sharp, flared terminal located at the end of character strokes.
ARM - The base of a letterform, which normally sits upon a baseline.
BREAK - A sharp spur, found particularly at the top
of letters, a sharp spur found particularly at the top of letters
FOOT - The base of a letterform, which normally sits upon a baseline.
AXIS - The inclination of thin and thick, curved stems or strokes (vertical or oblique) in a letterform, which can be inclined or vertical stress or axis.
STEM - diagonal stems or strokes meet, as at the highest point
OPEN COUNTER - Open inter-character spacing.
BASELINE - An invisible line on which the base of letterforms sits or align.
